Who's Fault?

It's another day of rain,
Bringing another wave of pain.

As I look out the window,
The tears want to flow.

As I think of the tragic skid,
And what she did.

I feel it is my fault,
That her life came to a halt.

I warned her in distress,
But she did not listen to my gorse.

Hard enough I did not try,
So I should not ask why.

But I still do,
And it should have been me who flew,

Not she that day,
If only I had my way.

Which Way - Waiting to Go

As I look North,
The great star shines forth.

I turn to face east,
Where the sun rises at least.

Once more I turn to face south,
And mother nature's mighty mouth.

Last of all I face west,
And along that way lies a test.

These are the four directions.
Mother Natures perfections.

Tis not for is to know,
Which way the wind shall blow.

MEDIA EVALUATION - An inevitable part of the business world

Media: Probably the most powerful entity ever invented by man, which at times could also be a double-edged sword. While the media offers countless possibilities to spread your message to wider audiences, mismanaging it could also result in adverse publicity impact of which, could be devastating. Media – whether print, TV, online or social – serve up news and entertainment that acts as a valuable vehicle for corporate messages and campaigns to piggyback on. Normally, organisations manage media through the help of PR and advertising units.

What you mean by Media Evaluation: Analysing the effectiveness of a corporate’s media relations of where they stand in their industry among rivals, by generating reports briefing key messages, tone and volume. In a nut shell, Media Evaluation means finding out the media reach of a particular brand among the public. The purpose of media evaluation is to provide clients with much needed information using specialised tools.

Who all are keen on Media Evaluation ?: Companies those shows interest in marketing campaigns and who invest in PR and Advertising always need the assistance of Media Evaluation as they play an essential role in identifying the client’s brand reach among the public. For good management, good measurement is essential.

Almost all the industries do periodic media analysis to keep a close watch on the development of their company’s growth, products reach among the public or their competitor’s growth. But in my perspective as a Research Analyst, media evaluation should also be used to learn from customer feedback. This would ring truer than ever for a consumer-centric industry like the Retail and Food Beverage industry.

To drive home the point, it’s pertinent to note how a reputed food chain suffered because of a negative online feedback from a customer. If they were aware of media monitoring by that time, they would have surely avoided such a scenario.

Travel & Tourism and Retail Technology industries too are benefitted much with the help of Media Evaluation, as its mandatory for them to keep an eye on their customers’ views. Also for Retail Technology companies, it is mandatory to watch closely the development of their competitors and customers feedback on those products, where Media Monitoring plays a very vital role.

Companies that show faith on PR Industry definitely need the help of Media Evaluation to keep an eye on their growth.  PR professionals gain immensely by Media monitoring as they allow them to enhance their relationships with clients and also to develop new strategies to improve the reputation of their organisation.

Media Evaluation helps the PR professionals to locate the company’s financial, business and marketing stats, where they stand among their competitors, new trends, and customer feedback and also allows them to give feasible explanations in meetings.

Any business organisations interested in the development of their company in this competitive world and who sternly take public perceptions of their company would prefer to reach out for Media Analysis. Except for non-profit organisations, all other industries are benefitted by using Media Evaluation.

Save India

Dear Indians,

Economically we are facing the toughest situation at the moment.The price hike of basic commodities have increased poverty in our motherland. Inflation is growing higher compared to development.We people are saying everything happens because of the inabilities of the ruling government. Maybe its true. But as a citizen what we have done to protect our country from economic crisis? Blaming or pointing out mistake is not gonna help us to solve this problem. Its the dream of every Indian to see our country to be in the developed nations list. But just dreaming is not going to help us in any means to achieve that tag.

Our country is buried under corruption, So expecting our politicians to deliver for the development of our motherland  its just a waste of time. We all know without a proper input we can't expect an output. At this point we have to consider lot of things. First of all see the development of china. Yes we are not pleased with their border policies, but think why we are unable to fight against them? Because at this point China has become the powerhouse of the world. There growth in modern world is even greater than the mighty U.S.A. It is not the case before 10 years. Within a short span of time how they become the powerhouse?

In all means we Indians are equally placed with the Chineese. Still we cant achieve the tag of developed nation. We have more natural wealth, we have lots of skilled people than any other country, at this point India has large number of youths than any other country, then what is stopping us? In India the average time an educated Youth spending in social media's like Facebook or Twitter is higher than what they spend with their family. Then how they will get time to think about the welfare of our nation.

Sharing someone's post with our friends and creating awareness is not only our duty to save our country. We have to think and find a solution. I had spent sometime to analyze how china turned the clock in their favor, And what I found is usage of Internet mainly social media's and search engines played a vital role in their development. Secondly using domestic products also helped them to earn handsome of revenue and also it helped the people of china to lift their lifestyle. We may think we Indians also stands within the top five of the most prolific internet users in the world.

Yes its true, but whats the difference is we are using the products of U.S.A which is not in the case of China. More than 2600 websites are or were blocked in mainland China, which includes Facebook, Twitter, Google+, YouTube. Have you heard of Alibaba, Baidu, Tencent, Sina Corp? These are some of the search engines, social media sites and e-commerce websites introduced in china. People in china are using these sites so the earnings they achieve from these sites are going to be used by their governement and not by U.S.A. Whereas, we Indians use Facebook, Twitter, Skype, Whatsapp, Google, Yahoo, Bing which have their root in U.S.A. So its not going to help the Indians in any means. It makes the U.S.A to to earn more and develop.

Can you say any social media's or search engines which have their root in India? Once I saw a post in an article that we Indians should be proud that Sundar Pichai is selected as the Senior Vice President of Google. Why should we be proud of this man? Yeah he is an Indian studied in IIT Kharagur working for an American company his inputs are going to help Google and its development is going to help the U.S.A. Same time we can get inspiration from this man. A tycoon from India is the Vice President of an American company. So we people have the wealth of knowledge but we don't know or not interested in using it for the welfare of our nation.

If an Indian can be one among the higher officials of the worlds largest search engine, why can't we Indians make our own search engine or our own social media's? It will do the same job that an Google or Facebook does. Same time it will produce revenues to our country. Wake up friends. I don't need anyone to share this. But I need someone to try out this. I am sure it will be a great success if we have a try. Its in the hands of youth and if money is the problem means there are more than 10 crore people using Facebook and Twitter in our country. 5 rupees per head gives us 50 crore which is more than enough to work on our dream.

Will anyone have a try on this?

Inner Voice - The Sixth Sense

 
Inner Voice - The Sixth Sense


                                                                          

Now I sense only danger,
However it is no stranger.

All alone now,
I have to ask "How?"

How did I get into this war?
I long for the forgotten lore.

A long story,
But now about my safety I do not worry.

I believe I have found the end,
Yet an evil message I know she will send.

I can only hope she does not,
So I can remember what I forgot.

Perhaps stability I can regain,
So I do not go completely insane.

To still survive was a timely cost,
For now my inner beauty lost.

Now I constantly mourn,
My tender heart torn.

Now I turn away,
Afraid of who might betray.

My world gone cold,
I've been shaped into an unwanted mold.

With no one by my side,
By her law I am forced to abide.

Only one thing can change me back,
And that's the love I used to lack.

Now that someone is near,
I have nothing to fear.

Its my family and relation,
Gives me the desired satisfaction.


                                                           ------ Becka

Dedicated to true lovers..

                                    Writing something doesn't mean its from heart or with purpose.
                                              
                                                           
                                                                      

There is so much I miss,
Such as the perfect bliss

The feel of her lips,
Her hands on my hips

Many times I was told,
That she was too old.

But we didn't care,
And she was always there.

When her eyes met mine,
I knew everything was fine.

Now its her I miss,
And the magic of her kiss.

As she pressed her body against mine,
She told me all would be fine.

As we sat in a quiet corner
I never thought she would be a mourner.

As we stood under the clouds,
Covered in the moons shroud

And in my arms she would hide,
Watching the clouds slide

Over the night,
And we would take flight,

To the forests protective dome,
When then we would reluctantly go home.....
 
                                              --> Becka

My Sweet Bro........

The One I really  admire in my siblings......

He is Abilash.R...... I used to call him as abicheta.....He has an amazing character..whenever i have some problems I'll go to him and he will be there for me with loads of solutions...He really loves to be there for me.....He loves his family and relations than his life.......always he is been my comfort zone..

                        Till today I haven't seen him worried for anything even he has some problems of his own....He really don't care those things and make sure that it doesn't affects him in anyways... Not only for me... he loves to support and care all people... something we cant find in this competitive world....

             He has a lot of time to spend for the people who are in trouble and who needs him.... Not only for me even he was there for my friends when they need him... When he is around he always makes that meeting a memorable one....whenever he is there the atmosphere will always be great.. he makes it cool and chill....

                                                                     
                                                                             

                Last time we met in my maternal aunts home for the diwali celebration and as usual he made it another memorable day in his own style....Then he left to his work place... Bro really i wanna say something to u...I Miss You.....

                     Always u made me feel happy...always u helped me whenever i was in trouble.. u haven't hesitated at any point of time...Let me use this blog to Thank You from heart for whatever u have done to me and for the care and love u poured on me without any sort of expectations..

                Always I try to Follow your steps in the way u care and value others.... But sadly I used to be at the wrong end.....Then I understand abi is different from ani and I cant do the same which is very difficult for me and many people.. its always very difficult to convince and satisfy everyone... but really u do it with perfection..

                      I don't think anyone who knows u very well, will disagree from my stats..... Really thank u bro... U have done enough for me.. and i know u will not feel tired even to do the same in future... I really admire u for what u are.....

Really Happy to get u as my bro.....I'm really proud whenever I say yea he is my bro... Thank you for everything... May god brightens your career with whatever u wish...Love you...

                                                  


Ur's Bro